Pay any attention to social media? Think it's just a pastime to use up your monthly data allotment? Well, it can be just that. But it can also be a good marketing tool, especially for a small business that has a limited budget for marketing. For many very small operations, sometimes even building a website is a step too far. Many small businesses, especially individual sole proprietorships, may not have their own website. Social media platforms can become your de facto website, and make a pretty good stand-in for a small website. This can be especially true if your website is only informational. (you aren't actually using a website to sell products) Also for the provider of services, say legal, writing, etc, social media platforms may be just enough for you.
