Data Net Blog

There has been a good deal of controversy about how personal data has been collected, sold, and used over the past few years. Companies of all types package and sell data to create a valuable extra revenue stream for their business, and while this should be thought of as a side effect of all the data that is created by people, it can also create some pretty difficult situations to try and navigate. Today, we’ll take a look at the data-broker loophole, how it works, and what can be done about it.

A lot of people don’t take cybersecurity and data privacy seriously enough, and that puts both them and others at risk. We’ve all gotten used to sharing personal information online—whether it’s on social media, shopping websites, or other digital services. But if we’re not careful, this can lead to big problems like hackers stealing your identity or money. When people don’t use strong passwords or turn on two-factor authentication, they leave gaps that hackers can take advantage of. These gaps don’t just affect individuals—they can lead to bigger cyberattacks that hurt entire organizations or communities.

Cybersecurity tops the list for any business’ needs, particularly when one considers just how many threats are out there today. This makes it essential that today’s businesses (yours included) put an assortment of cybersecurity tools and protections in place.

We’ve assembled a list of the ones we recommend.

Technology continues to play a major role in healthcare, especially as it has become more prominent. Through technology, the healthcare industry has been able to stabilize costs, improve access, and personalize care delivery—challenging concepts in years past. That said, these innovations come at the cost of potential issues with data privacy… issues that become more prominent as technology becomes even more advanced.

We’re still getting more information on this, but at the time of writing this, every American can assume that their social security number has been stolen. Let’s share what we know so far.

Personally identifiable information—or PII—is critically important data for individuals and businesses, not only because operations rely on many of these data points but there are also significant circumstances for losing it. Of course, to properly protect PII, you need to know what the umbrella term of PII includes.

One area where AI tools can help even the smallest business is in sales and marketing. Every business is marketing and selling in the online digital world. Marketing on social media is a given for every business, and can be a game-changer for a small startup. However, a lot of the tasks of marketing on social media and through your website can involve tedious, time consuming tasks. Marketing tools that use AI can help with drip email campaigns, website visitor tracking, and understanding where each customer exists in the sales funnel at any given moment. Other digital tools that increase customer engagement and drive sales are available and are an excellent introduction to AI as a marketing tool. Using these tools, you can focus your limited sales resources on other, more critical tasks such as closing a sale with a customer that is now ready to buy and not simply exploring vague options. These AI tools are readily available and your MSP can guide you in the adoption and use of them

The vehicles of today are equipped with countless features that previously did not exist, but this also makes them vulnerable in ways that older cars simply are not. Today, we want to explore what this growing smart car trend means for the security of vehicles.

Let’s talk a little bit about deepfakes. If you aren’t aware of this technology, deepfakes are essentially synthetic media. Typically they come in the form of videos or images that use artificial intelligence (AI) to replace a person’s likeness with another’s. With deepfake technology, people can convince an audience that a person said something they didn’t say. This deliberate digital subterfuge can bring with it a whole lot of problems. This week we will outline a few of them.

Data privacy has never been such an important issue for businesses and individuals alike. In some places, calls for overarching legislation to protect consumers have often been met with significant pushback by lawmakers who are reluctant to put extra regulations on businesses, while others have passed important laws dictating how organizations handle individual data. 

A privacy policy is not just a legal requirement, it is a tool to help earn your customers’ trust and to protect yourself. In many ways, it sets the stage for the next steps such as data security, sharing and storage. In this blog, we share 7 tips that will help you when drafting your privacy policy.

Your business is privy to a lot of data. A lot of information flows in from clients, vendors and even your employees. This includes Personally Identifiable Information (PII)--data that can help identify an individual and perhaps even get in touch with them. A privacy policy tells others how your business will be using all the PII

A VPN—or virtual private network—is something that we recommend any business implementing any form of remote or hybrid work to have in their cybersecurity arsenal. Let’s explore why this is by examining what a VPN does, and what any business should seek out in the one they use.

Weak passwords are one of the leading causes of cybercrime, identity theft, and data breaches. Sure, it’s easy to say it, but this time we wanted to demonstrate just how easy it is to crack a wimpy password. 

We know that security is far from a small investment, but this only serves to highlight how important it can be to your business’ continued success. You might wonder why security is such an important investment if you don’t intend to suffer a data breach, and that’s precisely the point. The cost of not investing in security far outweighs the initial investment.

We frequently discuss the importance of keeping PII—personally identifiable information—secure, but what does this include? What data qualifies as PII?

Here, we’re going to lock down on a definition (and you may be surprised by what this definition covers).

We bet you’ve gone through your old files at some point to clean things up a bit by deleting files from your computer. What if we told you that deleting those files doesn’t actually delete them—at least not entirely? Let’s go over how you can securely delete your files for good while you go about replacing hardware or upgrading your technology systems.

For years you’ve heard how technology is becoming a bigger part of the healthcare delivery system and how it can help stabilize costs, provide increased access, and further personalize care delivery. As these innovations have been taking hold it has brought up serious questions about data privacy. Today, we’ll take a look at some of the changes IT has brought to healthcare and what it means for patient data privacy. 

Privacy for business means a lot more than protecting the data and personal information of clients. It also extends to just about all data collected by a business, including that of the employees. How can you go about protecting this data without also violating the privacy of your employees themselves?

With so many workers performing tasks remotely, it’s no small wonder that authentication is one of the major points of discussion this year. How can you be sure that your company is doing all it can to verify a user’s identity before they access important information on your infrastructure? One such way you can do it is by using voice-based authentication.