We’ve been talking about social media as a good way to market if you're a small business. Facebook , in particular, can be useful not just as a marketing tool, but as a platform that can serve as your website. If you don’t have a website, facebook offers a way to have a “faux” website. It can provide basic information about your goods and services, and it can be easily updated. Unlike a website, it takes no web skills to change the content of your facebook page. So at the very least, this is a pretty safe way to get into the shallower waters of social media. It is important to remember to update your facebook page. Leaving it to get stale doesn't send a good message. If you don’t care enough to keep it up to date what does that say about how you run the rest of your business?
