In a recent industry survey, it was found that one of the biggest factors holding back small and mid-sized firms from achieving their business goals was IT. One may argue that smaller businesses lack the capital that the bigger players have to invest in their business, but even with all other aspects being more or less equal, the difference brought about by their lack of investment in IT was found to be a key differentiating factor--far more than other elements such as marketing, human resources and even industry expertise.
