Instant messaging is a solution that has picked up in the business world, and for good reason. While email allows for more passive communication, instant messaging allows for more instantaneous communication, similar to a phone call in its urgency. But are you using instant messaging in the proper way?

Any business that wants to have sustained success needs to have a strong communications strategy. Typically, businesses used a telephone service from the telephone company, an email server they hosted themselves, and their official company letterhead that they’d use for all their formal correspondence.