It is time to understand the importance of social media and your responsibility to maintain your presence on whatever sites you select. Social media is ultimately special because of its interactive nature. Your clients and prospects can post questions, observations, remarks (both good and bad). Because of this, it is important that you consistently monitor your page. If they ask questions, they want answers. If you had a storefront and a customer walked in, you wouldn't ignore them would you? Same for social media. Also, each question they ask is not only an opportunity to help them understand how your product or service meets their needs, it is an opportunity to understand features and options that you presently may be overlooking. That can help expand and grow your business and open new target markets.
